Lemme say my piece.
Basically from the beginning I thought this was a joke, but I figured I'd play along at first. The point I decided to call it out was when I realized people were getting legitimately upset.
So, here's my advice: everyone take a step back and cool your heads. We're a close-knit community and something like this could be a big, big deal. So, everyone: I entreat you to cool your head before you say your piece.