Heh, the devs of We Happy Few ran out of money so they sold themselves to Gearbox.
The game now costs $60 (from $30, due "price parity between PC and consoles"), has a $20 season pass with E-X-C-L-U-S-I-V-E weapon (they have no idea on what the DLCs will be about) and a $120 collector's edition that doesnt includes the game.
I suspect the game will be full of memes and die in about a week now that Gearbox is involved.